Flash Poll: How Do You Feel About 4-20 Ads from Non-Cannabis Brands?

By Tyler Elson Published April 14th

In This Article

Press Contact: Andrew Graham

Poll Results

NuggMD Cannabis Consumer Poll asking how consumers feel about non-cannabis brands advertising on 4/20
NuggMD logo blue
Q: "How do you feel when non-cannabis brands promote themselves on 4/20?"
n:%
I love it! Cannabis should be mainstream.21176%
I hate it! It's patronizing and offensive.6624%
277

Methodology

NuggMD.com used first-party data to conduct this poll. It was a digital questionnaire sent to a list of people who opted into our polls, all of whom consume cannabis regularly. The poll was conducted from April 3 to April 13, 2025.
n (sample size)277Respondents: Cannabis consumers
z-score1.9695% confidence level
Margin of error (+/-)5.89%

NuggMD conducts cannabis consumer polls using first-party data. Roughly half of the sample reports using cannabis mostly or exclusively for medical reasons, while the remainder reports some degree of recreational use. Bear in mind that there is no single source of truth for what constitutes medical versus recreational use beyond the self-selection of the consumer. 

Additionally, a majority of the sample reports daily cannabis consumption. It is therefore advisable to assume our polling is over-indexed on medical users and frequent users. The perceptions and behaviors of our sample is likely to be a leading indicator of how the consumer market will trend. 

Full data set and demographic break-out available upon request.

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