The NuggMD Cannabis Consumer Poll is the in-house research and polling service operated by NuggMD, the nation’s leading telehealth platform for cannabis.
The Poll uses a representative sample of frequent cannabis consumers to make rigorous, data-backed inferences about the behaviors and beliefs of all cannabis consumers. Our sample reaches 2.45% of all cannabis consumers in 28 state-legal markets. It has the following demographic and behavioral characteristics:
- Approximately 50% male, 47% female
- Equitable representation across all adult age demographics
- Roughly 75% of the sample reports daily cannabis use
- Most (81%) use cannabis for wellness, as opposed to indulgence
The 28 markets that comprise the Poll’s sample account for 79% of all U.S. cannabis consumers nationally. We concentrate the sample in these states because cannabis consumers are easier to identify and reach at scale in legal markets, and because understanding consumer participation in legal markets is our research and polling intent.
The NuggMD Cannabis Consumer Poll is the first service that can quickly research the behaviors and perceptions of this sizable consumer audience, at scale and without bias. According to our internal estimates, approximately 42m U.S. adults currently consume cannabis on a monthly basis, a 19.2% net growth from 2020 to 2024. According to outside estimates, consumers spent $32b last year on cannabis at retail locations.
The Poll is currently available at no cost to researchers at academic institutions as well as to credentialed media. Please fill out the form below if you are interested in a collaboration.
Use the form below to commission a new Cannabis Consumer poll or request a statement about the results of a previous poll.
